![]() ![]() ![]() ![]() Fortunately for Lippincott, the sales target was utterly smashed very quickly, allowing Lucasfilm to renegotiate a better deal with a stronger stance. ![]() Marvel’s Star Wars debuted one month ahead of the film. Stan Lee, insistent that Star Wars was a flop and the comic wouldn’t sell, set a clause in the contract stating Lucasfilm would receive no royalties whatsoever until sales figures exceeded 100,000 – a figure considered ridiculous at the time for a licenced product. Thankfully, a second meeting was arranged by Roy Thomas, Marvel’s editor-in-chief, and Thomas was able to negotiate a deal between Lucasfilm and Marvel. Launched as a comic before the film, word of mouth and a cash injection couldĭo wonders for the troubled film. The theory being, Star Wars wouldĪppeal to the core audience of Marvel Comics, and if the franchise could be Way back in 1975, the publicity supervisor at Lucasfilm, Charles Lippincott, approached Stan Lee about a tie in comicįor Star Wars, prior to the film’s release. Unfortunately for Lucasfilm, funding and hype was hard to come by onĪll fronts. Had even started, most fans know the trouble George Lucas had securing fundingįor the flick and the many rejections by various distributors and productionĬompanies. Star Wars was considered a flop before it ![]()
0 Comments
Leave a Reply. |